Seriously, just listen to Kim's rationalization as to why the little bugger's name will not be "South":
Kardashian didn't say what the couple will name their son. But it's pretty safe to assume it won't be 'South.'
"I don't think we'll go with another direction," she told the NPR's quiz show 'Wait wait ... don't tell me!' during an appearance earlier this month.
"I don't like South West," she said, "because that's like - you know, North will always, you know, be better."
"I mean, everyone keeps on saying South, and I think it's so stupid," she added.
It's fucking brilliant; "Go with another direction". That's it Kim! Veer off in a completely different direction and name the dude "Go". Then when the masses shout "Go West Young Man" at the little young'un he has every right to blame his fascination for becoming a fame whore on the moniker his parents gave him.